When researching Diageo, I loved the explanation behind the name –
‘The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).’ With my drawing I wanted to incorporate this idea and also include a nod to the history of the brand. The drawing details the world, and focuses in on different places and different times. It starts with Dublin in 1749, and also details a modern New York, Tokyo, Kyoto, the Great Wall of China, and the Caribbean to incorporate this idea and feel of a worldwide brand.
90 minute art 